A lot of charlatans, some with MDs, aim to make a lot of money off your thinning hair. They feed off your desire to look good, be competitive in the business world and feel confident in your personal relationships. It should be no surprise then that they need to stretch the truth (at best!) to get you to purchase their product or service. Don’t be fooled. We’re going to let you in on 5 little known secrets that they keep to themselves and give you the power you need as a consumer to make the right decisions.


As the treatments use increasingly medically sounding jargon, from plasma therapy to robotic follicular unit extraction, its easy to assume these treatments are also more effective than the old standbys like minoxidil. Don’t be fooled. These new treatments often require maintenance visits multiple times per year (more $$$), are not permanent, and may make you look worse if not done right. Remember, any surgical procedure comes with increased risk of infection, medications come with side effects, and the results are often small and temporary. In short, its often not worth it. If there was truly a winning solution, everyone would be using it. Instead, we see a wide marketplace of competing and often poorly performing methods.

Client needs solution for thinning hair


Hair concealment methods like wigs, weaves, extensions, and fibers often fall by the wayside as people are determined to reclaim their own hair. Poor toupees are often the subject of jokes, but the joke is on you, as you pay much more for medical hair restoration procedures with minimal to no results. Hair loss proceeds in a variety of stages, and often many men in the beginning or intermediate stages do not need to spend money on a complete hair replacement system when hair fibers will perform just as well. The negative press on hair replacement methods are designed to move you away from lower cost but highly effective solutions, to the medical solutions that are a continual source of revenue for the medical practice. Don’t fall for it.


Classic psychological studies have shown that individuals assume that others notice their self-described imperfections in their appearance when in reality they don’t, for the most part. This egocentric bias leads us to make decisions based on our self-perception that doesn’t reflect the reality of how we appear to others. The solution? Don’t always trust your perception of how you look. Don’t assume that your methods to increase your poor perception of your appearance will somehow result in increased success in the outside world. People are more concerned with themselves than your receding hairline. There are likely better uses for your money than hair loss solutions.


Unless you have a diagnosed vitamin deficiency or are otherwise malnourished, don’t bother with hair loss vitamins or supplements. No consistent independent research suggests they’re effective. Some experts are even starting to question the effectiveness of multivitamins, and you should see that as big red flag as to whether specific vitamins for hair loss can ever work they way you want them to. Even if there may be some suggestive evidence that they work, keep in mind that supplements are not regulated like medications and manufacturers do not have to prove to the FDA that they’re effective, safe, or even have the ingredients they claim to have in them!


A 2012 study at the University of Pennsylvania found that bald men are considered more successful, dominant, larger, stronger, attractive and powerful than men with a full head of hair. Surprised? You shouldn’t be. Take a look at the number of Hollywood actors with a cue ball. The catch? Men with partial hair loss didn’t do too well. So, maybe when you’ve exceed your hair loss options, pick up the cheapest one of all: your razor.

Adam Troy, Ph.D.

President, Hair Metrics